Content Marketing Strategy

Content Marketing Strategy

Content Marketing is now one of the key strategies in building your brand and increasing your online presence. We can create sizzling content, maximise its use across multiple channels, and help you shout your message from the rooftops!

Content marketing is all about creating, sharing and distributing original, valuable, and relevant content to attract specific audiences. By developing powerful content hubs, and then using integrated marketing strategies, we can place your content in front of the right people at the right time to drive & encourage your audience to increasingly interact with your brand.

With content marketing, we work with you on developing a powerful story, using compelling content across multiple channels, which appeals to your target audience at all phases of the buying cycle. Done well, this guides your audience along the customer journey from potential prospect through to customer and then on to brand-evangelist.

We integrate content marketing into your wider Inbound Marketing strategy to not only increase your site’s visibility but to also drive a higher conversion rate.

Here are just a few example of the types of content which should be included in your Content Marketing strategy:

Latest News & Updates

Keep your audience & customers up-to-date with articles & content designed to entertain, educate and inform. Reinforce your reputation & increase your credibility

Case Studies

Demonstrate your expertise and show what results your customers can expect. Inspire trust and confidence in you by showing how others just like them have achieved results.

Video, Audio & Other Media

Leveraging your content across multiple media types delivers greater results by getting your brand in front of customers in their preferred format & at all stages of the sales cycle.

Quotes & Interviews

We can help you become a recognised authority by providing useful quotes & interviews to media channels needing an ‘expert viewpoint’ including Newspapers, Magazines, TV, Radio, Podcasts & others.

Press Releases

Boost your brand’s online profile & increase traffic by producing regular newsworthy items about you and your business. We can create and submit these to news & media outlets, & press release services.

Innovative Content

Content can take many formats including White Papers, Infographics, How-To articles, Q&A Sessions, eBooks, Mobile Apps and many others. We’re known for our innovation and creativity so you’ll never be stuck for ideas!

We manage each content marketing campaign as a key element in your integrated digital marketing strategy. We know you don’t have time to sit writing endless blog posts so we develop a bespoke strategy for you to ensure you can focus on your business.

Effective Copywriting

Using powerful online psychological and copywriting techniques, we build content which has the highest possibility of being found and shared by your audience, and which will ultimately convince them to click through to your website and become customers.

Request a call to discuss how we can help you

We can create a powerful Content Marketing Strategy for your business – Let’s get started!

Get your business found by the right audience with powerful, engaging, content designed to hit the right buttons with your prospects. Using our deep understanding of the customer journey we tailor a strategy specifically for you.

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